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HP PARTNERS WITH FRESH TRACKS MEDIA TO PROMOTE POWERFUL PERFORMANCE “TO GO” Posted 19 Nov 2007 IN: HP [Hewlett-Packard] and Fresh Tracks Media  HP executed a unique university-targeted Pizza Box Advertising campaign in Ontario. To maximize the reach of this initiative, the HP pizza boxes were distributed by pizzerias that serve university students and who are part of Fresh Tracks Media's exclusive distribution network. Fresh Tracks Media's partnership with HP demonstrated their capability to help companies reach a very distinct, sought-after market. With university students as a key customer for pizza delivery - especially during the winter examination period, Fresh Tracks Media can provide an engaging marketing platform at a time when this target might have shut themselves off from other media. As well, students are developing brand preferences and loyalties that extend to a lifetime. |
