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A TASTY NEW MARKETING OPPORTUNITY HITS CANADA Posted 2 Nov 2006 IN: Alliance Atlantis and Fresh Tracks Media  --- While marketers aim to think "outside the box" to reach customers, Fresh Tracks Media Inc. is a new company that brings this concept to life - literally. They are behind an innovative concept that sees high impact advertising on the outside of pizza boxes. Pizza boxes have never looked so good!The first line of 70,000 branded pizza boxes, featuring ads for The Food Network, hit pizzerias across Ontario in mid-October, 2006. "As the inaugural advertiser to take advantage of this exciting new brand opportunity, our message is being delivered into the homes of current and prospective viewers in an unexpected and engaging way," says Claire Moran, Director Advertising Strategy for The Food Network. "It's a guaranteed impression." The boxes, promoting Food Network’s fall line-up of 6 key shows including Top Chef, Iron Chef America and Food Competition Specials (which air on Sunday nights), consisted of high-quality, glossy prints encompassing the entire outside of the box. ”We are extremely excited to have launched with such a dynamic, high profile client,” says Yasaman Yeganegi, co-founder of Fresh Tracks Media. “These visually stimulating pizza boxes add a whole new dimension to the marketing mix.” Fresh Tracks Media is poised to provide pizza box advertising to customers across Canada seeking to have their messages hand-delivered to consumers from coast to coast. The company's links to independent and small chain pizzerias across the country provide an extensive and efficient distribution network that enables access to demographically distinguished target markets. Fresh Tracks Media is the first company to provide Pizza Box Advertising nation wide with the highest quality of print and with capabilities to target by postal code. |
