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PROCTER & GAMBLE SELECTS FRESH TRACKS MEDIA TO DELIVER OUTSIDE THE BOX MARKETING CAMPAIGN Posted 25 Jun 2007 IN: Procter & Gamble and Fresh Tracks Media  Toronto, Ontario - June 25, 2007: While marketers aim to think "outside the box" to reach consumers, Fresh Tracks Media Inc. is helping Procter & Gamble to bring this concept to life - literally. For the month of July, Procter & Gamble’s will be taking advantage of Fresh Tracks Media’s Pizza Box Advertising opportunity to promote their TAG Body Spray fragrance, "All Nighter" through high impact advertising on pizza boxes across the Greater Toronto Area. Pizza boxes have never looked so good!The branded pizza boxes will feature high-quality, glossy advertising prints encompassing the entire outside of the box. The ad features the “All-Nighter contest, where consumers can text TAG to win the chance to party with “TAG huntresses” and get a free All-Nighter Kit. Fresh Tracks Media will leverage their exclusive partnerships with the leading distributor of pizza boxes in Canada to promote the TAG Body Spray campaign through a range of independent pizzerias in the Greater Toronto Area. "We are pleased to add Procter & Gamble to our roster of established clients who have chosen to take advantage of the exciting new advertising opportunity provided through our Pizza Box Advertising campaigns," says Yasaman Yeganegi of Fresh Tracks Media. The Procter & Gamble Pizza Box Advertising campaign is a part of an integrated marketing campaign to support the new fragrance. |
