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Lavalife delivers pizza box campaign by Matt Semansky [Marketing Magazine] TOPIC: Lavalife and Fresh Tracks Media Online and telephone dating company Lavalife has launched a marketing campaign that features pizza boxes with creative promoting its Lavalife voice phone service.
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Cupid trying pizzavertising by Terry Poulton [Media in Canada) TOPIC: Lavalife and Fresh Tracks Media No need for arrows when there's Lavalife pizza boxes at the door.
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LAVALIFE SERVES UP SINGLES IN NEW CAMPAIGN TOPIC: Lavalife and Fresh Tracks Media Pizza Box Advertising Campaign to Target Singles in Toronto and Vancouver
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Adventures in alternative advertising - John Lorinc - Globe and Mail TOPIC: Pizza Box Advertising - A New Medium in Canada Graffiti performances. Pizza-box ads. Touchscreen in taxicabs. Upstart agencies are going beyond billboards and TV to sell your products
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TAG tries pizzavertising by Terry Poulton [Media in Canada] TOPIC: Procter & Gamble and Fresh Tracks Media Taking a whirl with a technique that worked well for the Food Network in November, Procter & Gamble has engaged Fresh Tracks Media to distribute pizza boxes whose tops are entirely wrapped with a large image for TAG body spray to a range of independent pizzerias.
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PROCTER & GAMBLE SELECTS FRESH TRACKS MEDIA TO DELIVER OUTSIDE THE BOX MARKETING CAMPAIGN TOPIC: Procter & Gamble and Fresh Tracks Media TAG Body Spray launches innovative pizza box advertising campaign
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Packaging a network in pizza, social media and the elevator" by Jesse Kohl [Media in Canada] TOPIC: Alliance Atlantis and Fresh Tracks Media The Food Network is rolling out a new multi-faceted national promo campaign, on and off the air, to draw in viewers including, for the first time - pizza boxes. The net [Alliance Atlantis’s The Food Network] teamed up with Fresh Tracks Media to distribute the pizza boxes to independent pizzerias across Canada (Cora Pizza, The Big Slice and Pizza Memo in Toronto, for example). "As the inaugural advertiser on Pizza Box Advertising, our message is brought directly into the homes of our viewers in an unexpected and engaging way," says director of advertising strategy Claire Moran. "It's a guaranteed impression."
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A TASTY NEW MARKETING OPPORTUNITY HITS CANADA TOPIC: Alliance Atlantis and Fresh Tracks Media Fresh Tracks Media Inc. launches innovative pizza box marketing initiative
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